Privacy Policy

Last Updated: August 2026

American Furniture ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit our website (www.americanfurnitured.com) or make a purchase from us.

1. Information We Collect

Personal Information You Provide

When you visit our website, register an account, place an order, or contact us, we may collect the following personal information:

Full name
Email address
Phone number
Shipping and billing address
Payment information (credit/debit card number, processed securely through our payment processors)
Account login credentials (if you create an account)

Information Collected Automatically

When you visit our website, certain information is collected automatically, including:

IP address
Browser type and version
Operating system
Pages visited and time spent on each page
Referring website or source
Date and time of your visit
Device type and screen resolution
Location data (approximate, based on IP address)

Information from Third Parties

We may receive personal information about you from third-party sources, including:

Payment processors (transaction confirmations)
Shipping carriers (delivery status updates)
Advertising partners (campaign performance data)
Analytics providers (website usage data)

2. How We Use Your Information

We use the collected information for the following purposes:

Order Processing: To process, fulfill, and ship your orders
Communication: To send order confirmations, shipping updates, and respond to your inquiries
Account Management: To create and manage your customer account
Customer Service: To provide support and address your questions or concerns
Marketing: To send promotional emails and newsletters (with your consent, and you may opt out at any time)
Website Improvement: To analyze website usage, improve functionality, and enhance user experience
Fraud Prevention: To detect and prevent fraudulent transactions and unauthorized access
Legal Compliance: To comply with applicable laws, regulations, and legal processes
Personalization: To provide personalized product recommendations and content

3. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of third parties:

Service Providers: Companies that help us operate our business, including payment processors, shipping carriers, email service providers, and website hosting providers.
Advertising Partners: To deliver relevant advertisements and measure advertising effectiveness (e.g., Google Ads, Facebook).
Analytics Providers: To understand how our website is used (e.g., Google Analytics).
Legal Authorities: When required by law, regulation, or legal process, or to protect our rights, safety, or property.
Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. For complete details, please refer to our Cookie Policy.

5. Data Security

We implement industry-standard security measures to protect your personal information, including:

SSL (Secure Socket Layer) encryption for data transmission
PCI-DSS compliant payment processing
Secure server infrastructure
Regular security audits and updates
Access controls and authentication protocols

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

Order Information: Retained for 5 years for tax and accounting purposes
Account Information: Retained as long as your account is active, or for 2 years after account closure
Marketing Preferences: Retained until you unsubscribe
Website Analytics: Anonymized data retained for 26 months

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request that we correct inaccurate or incomplete information
Deletion: Request that we delete your personal information (subject to legal exceptions)
Opt-Out of Marketing: Unsubscribe from marketing emails by clicking the "unsubscribe" link in any email
Data Portability: Request your data in a structured, machine-readable format
Restrict Processing: Request that we limit how we use your data
Withdraw Consent: Where we rely on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at info@americanfurnitured.com.

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

The right to know what personal information is collected, used, shared, or sold
The right to delete personal information held by businesses
The right to opt-out of the sale or sharing of personal information
The right to non-discrimination for exercising your CCPA/CPRA rights

We do not sell personal information as defined under the CCPA/CPRA. To exercise your California privacy rights, contact us at info@americanfurnitured.com.

9. Children's Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. International Transfers

Your information may be transferred to and processed in countries other than your country of residence. By using our website and providing your information, you consent to such transfers. We ensure that appropriate safeguards are in place to protect your personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.